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Why do you want to enter in this internet marketing world
By irimia.i | April 1, 2007
First of all why do you want to enter into the Internet marketing world? You want a greater exposure? Do you want to extend your services, or educate the market about your products? Whatever the reason is, internet marketing is a must these days.
First of all you must see where your competitors stand.
Now marketing on internet it’s not easy and it requires a lot of work if you are on a tight budget. You should check your competition before even thinking buying a domain name. See their internet marketing strategy first. You can check their current traffic rank at alexa and what websites link to them. If they have an affiliate program join and ask them their conversion rate……many tell their affiliates the conversion rate. Does your competition offer something unique? Do they have gaps in their offer? Now the next thing you must buy a domain name . Think of a domain name for your web site that’s
easy to remember. It should be related to what your
business does, sells or provides. Be sure to get one that it’s easy to spell and easy to remember. Also check to see domain name hasn’t been trademarked by someone else.
Now after you have done that, you must think about your internet marketing campaign. It must be targeted ( you can’t market to everyone ) . Is your marketing targeting adults, teens, males, females ? What groups and associations do they belong? Etc… And most important “Can they easily afford your product or service?” . Now your product or service must be a solution to your targeted market. In that way must be presented to them. How does your product solve their problem? How it is different from your competitor?
The image of your business is your website. Build a professional website, make it easy to navigate, and very easy to find what you are selling. Stay away from flash files, all kind of eye-catching images that will distract your feature costumers and be sure to put a search box too. Use pictures or graphics on your web site that support the product you’re selling. They could give your visitors a clearer vision of your product, the
benefits of the product, people’s emotion when they own the product, etc. You could also use ‘before’and ‘after’ pictures.
Now the most important tool in internet marketing is email. Email marketing is one of the cheapest and effective ways to sell, keep in touch with existing customers, or feature customers. So it is very valuable to collect e-mail addresses from visitors to your Web site. Make sure you include a privacy policy where you describe how you are going to use their persoanl information.
Include a signature file on all the e-mails you send out. Provide your business name, phone number,e-mail and web address, etc. Also include a brief blurb for your business or the product you’re selling.
Now about your internet marketing strategy; How do you plan to bring yourself in front of the people that will buy your product? How you will you bring traffic to your website? Search engine optimization, pay per click, writing articles…..? Outsource part of your workload. This can save on employee costs, equipment costs, taxation costs,
expansion costs, etc. You should keep the work you enjoy doing and get rid of the rest. You need the extra time to enjoy life.
Your internet marketing campaign is only part of your overall marketing plan. Internet marketing complements your offline marketing.
To your succes Bogdan Irimia , Internet marketing
Topics: Marketing |
April 2nd, 2007 at 4:49 am
Good stuff. One of the key points You mentioned is E-Mail Marketing, which is one of the areas I’m suffering in. A good contact list is a key component of internet marketing and I hope to start building a solid list soon.
April 4th, 2007 at 2:54 pm
Good stuff man !!!
February 7th, 2008 at 8:45 pm
Nice Site! Thanks!